Our vision is a nation swimming
And our role is to effectively lead, orchestrate and deliver initiatives that will encourage individuals across the country to use the water in the way that works best for them.
In the process of developing our new ASA 2017-21 strategy, we recognise that to achieve our vision we need to create an inspirational organisational brand. One that is meaningful to our colleagues and the general public, and with which our members, stakeholders and commercial partners are proud to be associated.
And this is where we would like to ask for your help..
Values are at the heart of a great brand and a successful organisation.
We'd like your input to define our values and bring them to life, shaping how we work and how we look going forward. We'd appreciate your thoughts and will be able to share the results in due course.
Closing Date: 5.00pm Friday 30 September 2016
Thank you for your support.
Interim CEOJane M. Nickerson
ASA
